New Trick Light Roast

New Trick Light Roast


Tasting Notes: bright, playful, sweet


Different, exciting and full of personality, much like the coffee drinkers who appreciate it. New Trick Light Roast is unique and roasted lightly so that more the natural flavor of the beans and caffeine remain intact. Following the tradition of coffee’s third wave, this edgy Costa Rican and Brazilian blend is roasted specifically for the adventurous and learned coffee connoisseur.


Choose from the following styles and sizes:

12 oz. Whole Bean

12 oz. Ground

12 oz. French Press Ground

5 lb. Whole Bean

5 lb. Ground

5 lb. French Press Ground

10% of profit goes to dog rescue! 


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Proceeds from every retail bag of Hugo Coffee sold support dog rescue organizations, including Best Friends Animal Society Utah and Nuzzles & Co. Additionally, we collaborate with our retail partners on adoption and education events, and we hold our own fundraisers all to add to our give back. If you've bought a bag of Hugo Coffee, you have helped us provide:  4,102 Meals, 174 Spay/Neuter Operations, 2,790 Vaccines, 996 Dog Beds


In addition Hugo has a goal to provide the best quality coffee. Here’s what we think matters and what we’re 100% committed to at Hugo Coffee Roasters: Ensuring the health, safety and happiness of everyone involved in producing Hugo products and using a majority of Fair Trade Organic beans in our products, working towards a safe and sustainable roasting process with the goal of running on 100% renewable energy by 2032 and always creating consist, fresh coffee for you to enjoy day in and day out.

Additional information

Style and Size

12 oz Bag Whole Bean, 12 oz Bag Ground, 12 oz Bag French Press Ground, 5 Lb Bag Whole Bean, 5 Lb Bag Ground, 5 Lb Bag French Press Ground